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About Us
Joy and Love Go Hand in Hand
Our Story: Born from Dual Heritage, For Pure Joy
- FOXLUX was founded in 1984, rooted in two indelible memories in the heart of its founder, Andy—the workbench of his grandfather and the summer backyards of North America. Andy’s grandfather was a German craftsman who dedicated half a century to engineering, adhering to the belief that "every screw must bear trust" throughout his life. In his workshop on the edge of the Black Forest, he carried forward the centuries-old apprenticeship spirit of German watchmaking, focusing on the ultimate refinement of every component. These mechanical parts, tested thousands of times, once accompanied explorers’ ships to Antarctica and could operate accurately even in extreme environments. This obsession with precision and commitment to durability, like a family crest, was deeply etched into Andy’s growth trajectory, becoming the underlying code for FOXLUX’s "reliability" attribute.
- The sunshine and backyard culture of North America endowed the brand with another vivid vitality. Here, there is a 4.23 billion pool consumer market, coupled with a deeply rooted tradition of "backyard vacations"—American families spend an average of 1,432 per year on pool maintenance, yet still yearn for purer leisure time. From backyard tent camping popularized in Los Angeles to month-long carnival pool parties in Las Vegas, every family is seeking ways to make leisure more hassle-free and joyful. Andy keenly perceived this demand, recognizing that a pool should be more than just a body of water; it should be a catalyst for family happiness. This made "creating joy" an inherent mission of FOXLUX. When German engineering rigor meets North American leisure spirit, FOXLUX’s brand core took shape: using time-tested quality to carry the laughter of families.
Our Belief: Joy for All, Warmth for the World
- At FOXLUX, we firmly believe that joy should not be a luxury restricted by wealth. Our core mission is to bring joy to every family in North America—regardless of their financial status. We believe that a brand’s value lies not only in providing products but also in conveying warmth. Therefore, while crafting high-quality pool products, we always fulfill our social responsibilities—a portion of every FOXLUX revenue is used to help poor and ill families and children in North America and around the world. We are committed to transforming business success into a force for good, filling the world with love and light.
- Success into a force for good, filling the world with love and light
- To practice this belief, we integrate "fun" and "reliability & ease of use" into the design of every product. We break the functional limitations of traditional pool products, launching smart LED pool lights that change colors with DJ music, interactive water game sets that let adults rediscover their inner child, and creative floats that become the center of children’s play. Meanwhile, we uphold the rigorous standards of German engineering—all products undergo extreme environment tests such as high-temperature resistance and corrosion resistance. Our smart cleaning robots and easy-to-install accessories significantly reduce the hassle of pool maintenance, allowing every family to enjoy water fun without worries.
Industry Landscape and Our Ambition
- The North American pool equipment market is thriving, with a market size of $3.1 billion in 2024, supported by a large base of residential pools and strong home improvement consumption demand. Currently, FOXLUX ranks among the top 10 in the industry, but offline brands such as Pentair, Hayward, Jandy, Bestway, and Intex have established certain market barriers relying on their offline brand influence. These leading brands focus on technological innovation and energy-saving upgrades, yet there is still room for improvement in cost-performance ratio and inclusive joy—this is precisely FOXLUX’s opportunity.
- Looking ahead, FOXLUX has set an ambitious goal: to surpass leading brands such as Pentair, Hayward, Jandy, Bestway, and Intex within 5 years and become the industry leader. We are fully confident in this goal because we possess unique competitive advantages—combining German precision quality with inclusive pricing strategies, while integrating social responsibility into brand development. We will continue to invest in R&D, launch more cost-effective and fun products, expand market coverage, and win the trust of more families with professional services and sincere feedback.
Our Vision: Carefree Joy in Every Pool
- FOXLUX envisions a future where every family with a pool can enjoy carefree and joyful moments. We hope that through our products and efforts, parents can let go of worries and fully accompany their children to play; hosts can enjoy party time with peace of mind without being distracted by tedious maintenance tasks; every child can chase glowing floats in the water and harvest pure laughter. We aspire for FOXLUX to be not only a provider of pool products but also a witness of family happiness and a disseminator of social love.
- From a small workshop on the edge of the Black Forest to a brand aspiring to lead the North American pool industry, FOXLUX has always adhered to its original aspiration. We will continue to inherit the craftsman spirit, fulfill our commitment to giving back, and steadily move forward toward the goal of becoming an industry leader. We sincerely invite you to join our journey, share the joy brought by pools together, and spread love and light to every corner of the world.
Company Scale
- Currently, FOXLUX, full name FOXLUX POOL PRODUCTS GROUP LIMITED, is headquartered in Los Angeles, with offices and distributors in every state across the U.S. It owns 500,000 square feet of warehouses nationwide, with major facilities located in New York (Eastern U.S.), Ohio (Central U.S.), and California (Western U.S.).
- The company currently employs over 10,000 staff, with a sales volume of $500 million in 2025.
